eCommerce can be considered as one of the most profit making parts of the web industry. From logistics, warehouse management, and procurement forecast, to online shops, payment gateways and delivery routing, computers are helping us connect the manufacturer to the buyer better than ever.
eCommerce had vast advances during last decades. Opensource platforms like Magento and WooCommerce and others not only provide a wide variety of features, but they created an ecosystem of plugins which make almost everything possible. Different payment gateway companies impose different rates for the merchant while providing different levels of comfort, security and reputation for the end-user. Marketing and advertising platforms and various marketplaces, from Google Adwords and Microsoft Bing to Amazon and eBay, each provide separate fronts for a shop with their own benefits and costs. Search and filtering solution providers are also there to have their own share of this cake, by charging the merchant a monthly amount and provide the end user easier and faster search on the shop to boost the conversion rates. Finding best solutions out of all the providers of all these components, managing the technology stack together and make the whole system work sound and healthy, targeting most profit vs. least costs, is a complex job which I’m very well experienced in. It’s a tetris game of technology and commerce. It’s a conjunction of software development and art of trade and voluntary transactions.